DeFi growth: how to onboard non-crypto users and create trust
DeFi growth: how to onboard non-crypto users and create trust
Let’s be honest. User onboarding in Web3 sometimes can churn your potential clients instead of attracting them. Especially when it comes to complex (or even not that complex) DeFi products.
Why? It is:
– confusing
– scary
– requires users to create their crypto wallets
– time-consuming
– not always user friendly
– insert your option
And if it may not scare a crypto-minded user, and you may not only onboard them, but also turn them into a loyal customer – with a non-crypto user it may not work. They may already flake at the step of connecting the wallet.
So how do you onboard new non-crypto users, and build trust among advanced Web3 users?
We will talk about it with Abishek Dharshan.
You’ll learn how to:
– Create user onboarding that works in Web3
– Onboard non-crypto users
– Create trust in a DeFi product
– Solve other big challenges when growing DeFi
Who’s speaking?
Abishek Dharshan
Product & Community Lead at Zerion
Abi is the product & community lead at Zerion, the Web3 smart wallet & asset management (DeFi + NFT) dashboard with 250k+ MAUs & $1.5B+ volume. He also works on the Zerion API which is used by leading players like Rainbow Wallet, StakeDAO & more to build their intuitive interfaces.
He first became involved with blockchain in 2017 and co-founded dBay, a non-fungible token marketplace back in 2018. Previously, he conducted Series A due diligence at Radical Ventures, led Wolfram|Alpha’s localization strategy, consulted for Dalberg, and scaled user-driven ecosystems at the intersection of fintech, crypto, and AI. He's fascinated by new ways of doing money and believes in creating robustness through decentralization.
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